Search Engine Optimization, or SEO, is all about being the most relevant for a specific search term. Our Search Engine Optimization plan is a very unique service that results in getting better rankings in the search engines, helping more people find you and establish you as an authority. Generating online leads and sales takes more than just getting a new website, SEO should be a key part of your online marketing strategy. We will research the best keywords for you to show up for, update your website as needed, write articles or add more pages to your website and do work with other websites to get them to link to your website...all to improve your rankings in the search engines.
TARGETING THE RIGHT CUSTOMERS IS KEY
This is where SEO actually starts. Getting the right keyword strategy in place up front makes the rest of your SEO campaign actually work.To do this you need to know who your target audience is. You are not necessarily targeting everyone, everywhere.We help you narrow that down, then we do research to find out what those people are actually looking for online. If you are selling hamburgers and trying to show up in the search results you need to know what they are actually searching for. Is it “juicy hamburgers” or is it “tasty hamburgers” or even “cheap hamburgers”?Knowing the exact terms and phrases that are being searched for allows us to really tailor your site to appeal to your target audience.Once this is done, this will set the tone for the rest of your campaign.
NEXT ARE THE WEBSITE CHANGES
This means we now take the results from the research and make sure that all of the content and imagery on your website is in alignment with those results.
If it’s “juicy burgers” then this is reflected in the content on your site, the photos, the labels on the photos, etc.Relevancy is the key when it comes to search engines.
The closer you get to being the perfect answer for a search, the higher your ranking will be.
There are also a number of different changes we will make to your website in the actual code. This is technical blah blah that needs to be there to help Google categorize your site and we’ll make sure it is fully taken care of.
Now that you have a site that is tailored to your audience, you need to get people to come to the site and start looking at it. The more people look at your site and the longer they stay on your site, the better. But you have to start this process by strategically reaching out to people and driving them to your site.
We do this by reaching out to bloggers and other website owners to get them to post relevant articles linking back to your site, running online advertising, etc.
We also track the results on your ad campaigns to see what people respond to and adjust the site further, getting it even more tailored to be exactly what you need to interest and convert potential visitors.